Following are different options for supermarket stands propose for Jack Daniel's brand.

The barrels on the sides are interactive. Each one will is connected to headphones so people can use them to experience different sounds and music rhythm related to the different bottles and Jack Daniel's cultures. 

One of the options also has a rotating music disc that interacts with people passing by emphasizing music which reflect the brand.

Whenever a person is nearby, the lights on the front will randomly light up creating a nice visual to Barrels on sides are interactive.